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Besser fängt hier an — Apple und der Umweltschutz

Zum Tag der Erde zeigt Apple, wie sie versuchen, die Welt besser zu machen, als wir sie vorgefunden haben.

Apples Engagement für die Umwelt beginnt von Grund auf. Wir bemühen uns, nicht nur die besten Produkte in der Welt, sondern auch die besten Produkte für die Welt zu schaffen. Und im vergangenen Jahr haben wir wesentliche Fortschritte gemacht, die auf erneuerbaren Energien und der Walderhaltung basieren.

We begin thinking about the environment here. And here. And here. We consider what to leave out. What to put in. And what to make smaller, faster, more efficient. We think about power, and how to power that power. Because our ecosystem is part of a larger one. So we’re building a 40-megawatt solar farm in China big enough to power our offices and stores across the country. And since our ecosystem also includes billions of iMessages and huge libraries of music, films and pictures, we’re powering our data centers with 100% clean energy. That’s why we’re using turbines in Oregon to turn the natural flow of water into 12 million kilowatt hours of energy, here. We think about the environment in our packaging, too. With the paper we use. And its effect out here. So we’re directing our innovation into conservation, to get to net zero. We are learning more and more about new places where we can be better. With renewable energy, hydropower, and forest preservation. New ways in which we can leave the world better than we found it.